If you\u2019re asking how to find your niche in blogging<\/em>, this guide is for you. Seriously.\u00a0<\/span><\/p>\n I\u2019m not joking.\u00a0<\/span><\/p>\n Some people assume blogging was just kind of a trendy thing in the early Internet days.\u00a0<\/span><\/p>\n Nope!<\/span><\/p>\n A little-known secret is that blogging is still a super powerful way to grow an audience, build up your business, connect with others, share your unique skills and experience AND\u2026 wait for it\u2026 MAKE MONEY!<\/span><\/p>\n I\u2019m going to show you how to find your niche in blogging and how you can use it to build up your business right now. Today!\u00a0<\/span><\/p>\n If you\u2019ve been feeling a bit stuck\u2014or feeling like you could be making faster progress with building your business\u2014you\u2019re not alone. I\u2019m going to help you remove RIGHT NOW some of those roadblocks that might be standing in your way.\u00a0<\/span><\/p>\n We\u2019re going to help you take action to find your niche in blogging to propel your business forward.\u00a0<\/span><\/p>\n But first\u2026<\/span><\/p>\n Niches are crucial to business success.\u00a0<\/span><\/p>\n But what are they, you ask? Great question!<\/span><\/p>\n Niches are all about finding a group of people with a very specific interest.\u00a0<\/span><\/p>\n I once saw a sign on the side of the road that said, \u201cSupport Walking Horse Trails.\u201d Wait, what?! These are trails that are specifically set aside for walking horses. Not just any horses. Walking horses.\u00a0<\/span><\/p>\n Now THIS is a niche. It\u2019s a category that is really drilled down.\u00a0<\/span><\/p>\n You can even think of it like drilling for oil. The deeper you drill, the more oil (gold\/money!) you\u2019ll be able to get.\u00a0<\/span><\/p>\n Here\u2019s another example.<\/span><\/p>\n Instead of starting a blog for <\/span>coin collectors<\/span><\/i>\u2014which is a huge audience made up of millions of people\u2014how could you find a more specific group of people inside that larger group?<\/span><\/p>\n Collectors of silver coins from the 1920s.<\/span><\/i>\u00a0<\/span><\/p>\n Woah! New niche unlocked\u2026\u00a0<\/span><\/p>\n Finding a niche often starts with asking yourself what <\/span>you\u2019re <\/span><\/i>into. That can usually give you clues to finding a good niche. (More on that in a sec\u2026)\u00a0\u00a0<\/span><\/p>\n Broad categories (which are bad for blogging) are like talking about ice cream.<\/span><\/p>\n Niches are like talking about a <\/span>specific type<\/span><\/i> of ice cream. (Rocky Road, anyone?)<\/span><\/p>\n It\u2019s the reason people ask you, \u201cWhat\u2019s your favorite <\/span>kind<\/span><\/i> of ice cream?\u201d They don\u2019t just ask you, \u201cDo you like ice cream?\u201d (Duh! Yes.)\u00a0\u00a0<\/span><\/p>\n Look, I get it. Niches can feel a little counter-intuitive.\u00a0<\/span><\/p>\n Like, \u201cDon\u2019t we want to reach the largest audience possible?\u201d\u00a0<\/span><\/p>\n Yes, but\u2026\u00a0<\/span><\/p>\n The reality is that the niche market you\u2019re serving is often in the millions of people anyway. So even when you drill down, you\u2019re still reaching a huge group.<\/span><\/p>\n And by trying to reach everyone, you end up speaking to no one in particular. Your blogging and content becomes too vanilla. It\u2019s hard for people to see themselves in your writing. Hard for them to resonate with it.<\/span><\/p>\n One more thing. Niches are good for getting started and building your audience and community. But you\u2019re not going to stay small forever! As you get more traction, grow your readers and subscribers, you\u2019ll gain more and more success and start connecting with a much bigger audience.<\/span><\/p>\n So start small at first, then grow from there.<\/span><\/p>\n Here\u2019s another example of how to drill down to find your own niche. This can help spark some of your own ideas.\u00a0<\/span><\/p>\n Instead of \u201cHockey fans\u201d\u2014<\/span>way<\/span><\/i> too general\u2014try \u201cHockey fans who are Moms with teens playing the sport.\u201d\u00a0<\/span><\/p>\n Now we\u2019re talking!\u00a0<\/span><\/i><\/p>\n Now we have a specific group of people who have real goals, problems, desires, etc. that you can serve and reach.<\/span><\/p>\n Now, instead of trying to write an article to a general hockey fan base\u2014which is made up of tons of different types of people\u2014you can write to hockey moms who have kids playing it. Now you can write an article about how to better manage the hockey practice and game schedule. The best snacks to bring for hockey players. New creative cheers you can use at the games to get the crowd pumped up. You get it.\u00a0<\/span><\/p>\n Finding your niche will unlock so many new ideas for you that you\u2019ll be amazed.\u00a0<\/span><\/p>\n You\u2019ll go from <\/span>zero to hero<\/span><\/i> almost overnight when it comes to new blog ideas. I\u2019m not even kidding.<\/span><\/p>\n But if you\u2019re still wondering how to find your niche in blogging, let\u2019s see one last example to make it a bit more colorful.<\/span><\/p>\n Ok, ready for story time?\u00a0<\/span><\/p>\n Let\u2019s use a fictional example in this article of Jamey.\u00a0<\/span><\/p>\n Jamey has a <\/span>ton<\/span><\/i> of interests and honestly a lot of unique skills. She\u2019s just good at a lot of things. This makes it really hard for her to figure out what to focus on in blogging. When you\u2019re good at six different things, what should you blog about?<\/span><\/p>\n If she titled her blog \u201cJamey\u2019s Miscellaneous Thoughts on Lots of Things\u201d it would be much harder to gain traction. There\u2019s not much for readers to wrap their minds around. People who land on Jamey\u2019s blog will be wondering, \u201cWhat is this all about?\u201d And they\u2019re more likely to click off.\u00a0<\/span><\/p>\n Jamey should find a way to connect with a unique audience of people she can serve. She needs to pinpoint her top three things she\u2019s super interested in or good at and then start researching which one makes the most sense for her blog niche.\u00a0<\/span><\/p>\n Jamey needs the niche checklist\u2026\u00a0<\/span><\/p>\n Ready? I\u2019m about to give you your <\/span>niche checklist<\/span><\/i>. (Does that rhyme? Kind of. And it does sound cool!)<\/span><\/p>\n Finding your niche is easier than you think. Ask yourself some of these questions. Usually, you can find clues to which niche to blog to based on your own passions and interests.\u00a0<\/span><\/p>\n Are you Gen Z, a man or woman? What do you like?\u00a0<\/span><\/p>\n Look at the group of people you\u2019re already in or those you already relate to. Write for those people and don\u2019t try to write for the faceless masses. That really is a losing strategy. I\u2019m just being honest with you.\u00a0<\/span><\/p>\n Write for yourself. This can be a winning roadmap for building up your blog.<\/span><\/p>\n Next question on our niche checklist\u2026<\/span><\/p>\n This can be an awesome niche to write to. <\/span>Your former self. <\/span><\/i>This is a trick tons of people use when getting started. It means you\u2019ll be writing to your younger self. Meaning you\u2019ll be able to empathize a lot easier than if you were writing to a complete stranger.\u00a0<\/span><\/p>\n You\u2019ll also be an expert in whatever you\u2019ll be talking about because you\u2019ll be a few years ahead of the former person. And writing about things you actually know is kind of the golden rule of successful writing.<\/span><\/p>\n So, if your blog is about how to get a black belt in Jiu Jitsu in two years (is that even possible?!), you can easily walk people through the steps you took to get there.\u00a0<\/span><\/p>\n Again, do you see how much easier it is to come up with ideas once you have a specific niche?\u00a0\u00a0<\/span><\/p>\n If you get too specific with your niche, and there\u2019s just not enough traffic even to justify starting a blog, don\u2019t do it.\u00a0<\/span><\/p>\n I knew someone a few years back that was thinking of starting a blog about ditching your smartphone. Cool! Sounds like a good niche at first.\u00a0<\/span><\/p>\n But the reality? There just wasn\u2019t that many people searching for that. (This might be a bit different now since it seems more people are questioning their smartphone use\u2026)<\/span><\/p>\n Find your own sweet spot. Make sure there is actually an audience of people who you can serve. Make sure there is some traffic flowing. It\u2019s not wrong to follow trends and carve out your own space from those popular trends. Millions of people are finding success taking that path.\u00a0<\/span><\/p>\n Finally, what\u2019s the traffic <\/span>potential<\/span><\/i>? Can you grow the audience if you start writing content about it?\u00a0<\/span><\/p>\n It\u2019s super hard to write about stuff that you don\u2019t care about. This might seem like a point from Captain Obvious, but it\u2019s a great question on your niche checklist.\u00a0<\/span><\/p>\n Do you care? Do you care enough to write multiple articles a week on this topic? Be honest with yourself.<\/span><\/p>\n Be careful of burnout. You might convince yourself you\u2019re interested in left-handed puppetry at first, but as the days turn into weeks, and weeks turn into months, you might get really sick of it. \ud83d\ude42\u00a0<\/span><\/p>\n Just make sure your niche is something you really do care about.\u00a0<\/span><\/p>\n Ask yourself:\u00a0<\/span><\/p>\n If the answer is YES, you might have found your niche! (Congrats!!!)<\/span><\/p>\n Ok, real quick. You should also start thinking about <\/span>keywords<\/span><\/i> and <\/span>Search Engine Optimization<\/span><\/i> (SEO). SEO can be super complicated at first. But don\u2019t be intimidated!\u00a0<\/span><\/p>\n Let\u2019s break this down. Keywords are just phrases people are searching for that you can write articles about.\u00a0<\/span><\/p>\n For example, if a keyword is \u201chow to get a black belt,\u201d you can write an article addressing that topic. And if you play your cards right, you\u2019ll start getting people\u2019s eyes on your stuff. Traffic will start flowing. Sweet!\u00a0<\/span><\/p>\n SEO is super competitive, and it\u2019s also changing fast with new AI features that Google and other search engines have rolled out. So I\u2019m not going to spend a ton of time in this article covering SEO. But you do need to start thinking about it to create a successful blog. There\u2019s also a bunch of free SEO tools out there you can lean on.<\/span><\/p>\n Oh, I almost forgot. A secret weapon in blogging is usually to have some type of email newsletter. You\u2019ve all seen the blog that has the easy subscribe button at the top or bottom of the website.\u00a0<\/span><\/p>\n This is key. You\u2019ve gotta get those email addresses. Otherwise, your readers will just see your stuff and bounce to the next thing. They\u2019ll just keep surfing other people\u2019s waves on the world wide web. Ok, that last sentence sounded so much better in my head\u2026 Was that too cheesy?? \ud83d\ude42\u00a0<\/span><\/p>\n Like I said at the beginning, blogging isn\u2019t dead. It\u2019s very much alive. And there are some really cool tools for you that can make blogging easy, fun and profitable.<\/span><\/p>\n Here are just a few examples of places that make it really easy to start blogging:<\/span><\/p>\n And don\u2019t forget! You can also just start your own website on Squarespace or WordPress to get the party started.\u00a0<\/span><\/p>\n Finding your niche career isn\u2019t easy. It takes time. Trial and error. Research. You have to start things. See how they perform. Get feedback from real people about what they liked and what they didn\u2019t like. Then you have to go back and tweak things.<\/span><\/p>\n But I really, really hope this has helped you think differently about blogging. And that it\u2019s helped you even just a little bit to see the power in finding your own niche to focus on.\u00a0<\/span><\/p>\n Remember. You will be tempted to go broad, to go general. But fight that urge by drilling down into a small group that you can serve with your unique experience.<\/span><\/p>\n We\u2019ve got so many tools inside our Mastermind Business System that can empower you to crush the blogging world, build an audience, make serious cash money\u2014<\/span>and have fun while doing it!<\/span><\/i>\u00a0<\/span><\/p>\n You\u2019ll learn how to build out your content plan for your blog and I know you\u2019ll be truly amazed once you see how fast you can get this done. Insane!<\/span><\/p>\n You\u2019ll also connect with others who have done it before and learn from them about what works. You\u2019ll get so many shortcuts it will blow your mind.<\/span><\/p>\n
\nYou think blogging is dead? Think again.\u00a0<\/span><\/p>\nWhat Is A Niche?<\/b><\/h2>\n
Are Niches Really A Good Idea?<\/b><\/h2>\n
Ideas To Get You Started<\/b><\/h2>\n
Story Time<\/b><\/h2>\n
Your Niche Checklist<\/b><\/h2>\n
1. What Is Your Demographic?<\/i><\/b>\u00a0<\/span><\/h3>\n
2. What Would You Have Wished You Knew 1, 2 Or 3 Years Ago In Your Own Journey?<\/i><\/b>\u00a0<\/span><\/h3>\n
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3. How Much Traffic Is There Currently On Your Topic?<\/i><\/b><\/h3>\n
4. Is The Topic Something You\u2019re Interested In?<\/i><\/b><\/h3>\n
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A Quick Note On Keywords And Newsletters<\/b><\/h2>\n
The Best Platforms For Blogging<\/b><\/h2>\n
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Let\u2019s Do This!<\/b><\/h2>\n